FROM CHATGPT TO PERPLEXITY, CLAUDE TO GEMINI
Master the strategies that deliver 40% visibility improvements and 6x-27x conversion rates in the AI era
Brands that get seen, get results
New pipeline generated in just 90 days through GEO optimization
Go Fish Digital
287% ROI closed-won revenue in 120 days with documented ROI tracking
SaaS Founder
Increase in Marketing Qualified Leads plus 109% traffic growth in 4 months
Management Director
This is a personalized AI that leverages everything you've seen, said, or heard.
Traditional SEO
× Keyword stuffing was effective
× Domain authority created insurmountable barriers
× 90% of traffic went to page 1 results
× Citations and statistics were minor factors
GEO in the AI era
✓ Keyword stuffing decreases performance by 17.8%
✓ Content quality matters more than domain age
✓ 90% of ChatGPT citations come from position 21+
✓ Statistics increase visibility by 25.9%, quotes by 27.5%
The internet you built your business on is disappearing. 58% of U.S. Google searches now end without any click to external websites—up from 50% in 2019.
When Google's AI Overviews appear, click-through rates for the #1 position plummet by 34.5%. Some publishers report catastrophic declines of 60-89% for informational queries.
New Assets Under Management in 120 days (Financial Advisory)
Increase in MQLs (Family Office SaaS)
ROI in as fast as 90-120 days
GEO is the practice of optimizing your content to be discovered, cited, and recommended by AI platforms like ChatGPT, Claude, Perplexity, and Google's AI Overviews.
That's where we come in. At Atlas Unchained, we help businesses like yours thrive in local search to help you gain more customers and leads.
Trevor Kaak
Founder, Atlas Unchained
Trevor Kaak founded Atlas Unchained to help businesses navigate the fundamental shift from traditional search to AI-powered discovery. As an early pioneer in Generative Engine Optimization, Trevor recognized that the strategies that built online success for the past two decades would no longer work in an AI-first world.
The GEO Atlas represents Trevor's synthesis of cutting-edge academic research from institutions like Princeton University, platform-specific documentation from every major AI search engine, and real-world case studies proving 40% visibility improvements and conversion rates up to 27X higher than traditional search.
Trevor's mission is simple: help businesses adapt now while competition remains low, rather than scramble later against entrenched competitors who captured early advantage.
As more businesses adopt GEO, competition for AI citations intensifies. The businesses establishing authority now build difficult-to-displace positions in AI training data and citation patterns.
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This guide synthesizes academic research, platform documentation, and real-world case studies. Results may vary based on industry, implementation quality, and competitive landscape.